Red Lead

In response to Comic Relief’s Digital Challenge, Red Lead was created to “Spread the most Red” This game achieved over 500,000 plays within two weeks of launch and 100,000 plays on Red Nose Day itself.

We went onto to win the digital challenge despite tough competition and picked up our award at the NMA Awards. A special video tribute to TAMBA was also shown from Graham Norton who praised us for delivering over half a million clickthroughs from the Red Lead game to the Comic Relief donation page. To date Red Lead has had over 2.6 million plays. On 14th March Red Lead picked up an Adobe Site of the Day award.



http://www.rednoseday2007game.co.uk/